WHAT IS DIGITAL MARKETING? FULL GUIDE:

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 Starting a carrer in digital marketing is an exciting opportunity to connect with audience.


  • WHAT IS DIGITAL MARKETING :-

Digital marketing is a way of promoting products or services using the internet and other digital tools like websites, social media ,emails and search engines.

Digital marketing uses online platforms to reach people.

Example:-

When you see ads on instagram , promotional emails , google ads  , facebook ads and content marketing.


  • TYPES OF DIGITAL MARKETING :-

Digital marketing can be broadly broken into 7 main categories :-
  1. Search engine optimization ( SEO )
  2. Content marketing
  3. Email marketing
  4. Mobile marketing
  5. Pay per click
  6. Social media marketing
  7. affiliate marketing

1. SEARCH ENGINE OPTIMIZATION(SEO):-

Enhancing your website to improve its visibility on search engines like google is known as SEO.

-----------------:TYPE OF SEO:------------------
  • OFF PAGE 
  • ON PAGE 
  • TECHNICAL  SEO
  • LOCAL SEO



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